Professeure- Ecole Sup. de l’Economie Numérique ESEN Univ. de la Manouba, depuis 2008
Conférencière– Technologies et Business Innovation (Liban, Nouakchott, Japan, Korea, Thailand, Taiwan, China, USA, Azerbaijan, Finland)
Auteure d’articles scientifiques, Livres et chapitres d’ouvrages
-Edition de 6 livres en technologies et innovation Business (Springer, IEEE, CNR, Collection l’impensé du temps)
-Rédaction d’une vingtaine d’articles scientifiques et chapitres d’ouvrages en marketing digital, technologies et culture.
-Préface du livre “Prise en main Référencement Naturel, Guide du consultant web”, Rédaction d’une dizaine de cas en Stratégie Marketing
ConsultanteStratégie Digitale - Stratégie de rebranding, Elaboration d’une stratégie digitale et communication, Créativité et projets innovants, technologies et Data Analytics capabilities
Présidente Fondatrice - Association Tunisienne de l’Economie Numérique ATEN, 2013
International Conference on Digital Economy ICDEc, 2016 (https://www.aten.tn/ICDEc2021)
Directrice- Ecole Supérieure d’Economie Numérique, Université de Manouba, 2011- 2017 ; Centre 4C à ESEN, Université de la Manouba (2018-2021), Academy of Business and Emerging markets - Canada, 2013
Membre du comité consultatif - Beirut Economics Congress, Research Center depuis 2017
Membre du comité de rédaction- ABEM Journal, Int. Journal of Business and Emerging Markets (IJBEM), 2014-2017, JGBAT (USA), ICDEc (Int), ABEM (Canada)
Biography:
Rim Jallouli is a Professor of Marketing and Innovation Management in the Higher School of Digital Economy ESEN at University of Manouba. She is the founding president of The Tunisian Association of Digital Economy ATEN and the founding chair of the International Conference on Digital Economy ICDEc (http://www.aten.tn/ICDE2021). She has had multiple professional appointments including 6 years as the dean of ESEN. She has authored over 30 articles and chapters and also has edited 6 books in Digital marketing, art management and business innovation. Speaker in several international conferences in the field of Emerging Technologies and Business Innovation (Tunisia, Lebanon, Finland, USA, Azerbaijan, Taiwa, Japan, Korea, China, Thailand, France, Mauritania, Egypt, Bahein, Dubai). Rim Jallouli is an academic and business consultant advising about Marketing and communication strategies, creative projects and innovation management, Digital transformation and marketing analytics.
