Rim Jallouli

Chapitre d'ouvrages

1. Jallouli, R. et Lassouad A.. Les indicateurs de performance dans le secteur de l’art ,. Approches Tunisiennes en Gestion: Entrepreneuriat et Investissement Culturel,s. Université de Paris I Panthéon Sorbonne/ CNR, Collection l’impensé du temp. Pages -, 2010

2. Jallouli R., Zghal M and Orsoni J.. Marketing et art, Est ce le grand écart?. Nouvelles approches en culture et développement,. Université de Paris I Panthéon Sorbonne/ CNR, Collection l’impensé du temps. Pages -, 2008

Articles de journaux

1. Jallouli R. & Raboudi F.. LES DÉRIVES DE LA DÉLOCALISATION: L'EXEMPLE DES CENTRES D'APPEL EN TUNISIE. Revue française du marketing. Vol. 2, Issue 5, Pages 77-84, 2015

2. Koubaâ Y.,Tabbane R. & Jallouli R. On the use of structural equation modeling in marketing image research. Asia Pacific Journal of Marketing and Logistics. Vol. 26, Issue 2, Pages 315-338, 2014

3. KS Søilen, MA Kovacevic, R Jallouli. Key success factors for Ericsson mobile platforms using the value grid model. Journal of Business Research JBR. Vol. 65, Issue 9, Pages 1335-1345, 2012

4. Jallouli R., Raboudi F. and Koubâa Y.. Customer knowledge management: Implementation and added-value. ecch the case for learning UK and USA. Vol. Ref., Issue Ref. 912-007-1, Pages 17p, 2012

Articles de conférence

1. Jallouli R. & Kasraoui A.. Business Intelligence et Management des Universités. ISKO-Maghreb, 3-4 nov, Hammamet. Pages -, 2012

2. Jallouli R. et Nahdi E.. Impact of Search Engine Marketing SEM on the Website Success. Information Systems and artificial intelligence SIIE, Casablanca, 17-19th February. Pages -, 2011

3. Jallouli R.. Interaction between International Retailers and local Retailers in Tunisia: Investment opportunities and strategic partnerships. 8 th Conference of the Society of Asian Retailing and Distribution SARD, University of Marketing and Distribution Sciences, Kobe, Japan, 26-28 november. Pages -, 2010

4. Jallouli R., Khlif H. & Brahmi S.. Tunisian Call centers defy the crisis!,. 7th Conference of the Society of Asian Retailing and Distribution SARD, University of Marketing and Distribution Sciences, Chung Ang University, Seoul, Korea , 20-22 november. Pages -, 2009

5. Jallouli R.. The e-learning in Tunisia, How to succeed the implementation process?. Colloque international « les ruptures dans les sociétés d’information et l’économie de savoir», University Tunis El Manar, 15-16 february. Pages -, 2006

6. Jallouli R. et Zghal M.. Web and market orientation, The case of art product,. International Conference « Marketing in the area of ICT », Higher Institute of Management Tunis, 2- 3 november. Pages -, 2006

Articles de conférence (sans comité de lecture)

1. Jallouli R.. Marketing Research and democracy in Tunisia. 9th international seminar of the Tunisian Association of Marketing, 8-9 April 2011, Hammamet. Pages -, 2015

2. Jallouli R.. NFC Technology, The case of cultural products »,. 6ème Journée sur les stratégies de développement culturel et création artistique : Enjeux défis et nouvelles perspectives, Laboratory of Research in Culture, New Technologies and development, Higher institute of Music, University of Tunis, 24 June. Pages -, 2010

3. Jallouli, R. Marketing & E-learning,. 5th International Conference of Tunisian association of Marketing, University El Manar, Hammamet, 13-14 April. Pages -, 2007

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