1. Rym Srarfi Tabbane and Mohsen Debabi. Electronic Word-of-Mouth: Definitions and Concepts. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace. IGI Global. Pages 1-27, 2015

1. Manel Hamouda et Rym Srarfi Tabbane. Impacte du BAO électronique sur l’intention d’achat du consommateur: le role modérateur de l’âge et du genre. La Revue Gestion et Organisation. Vol. 6, Issue 1, Pages 39-46, 2015

2. Yamen Koubaa, Rym Srarfi Tabbane et Rim Jallouli Chaabouni. On the Use of Structural Equations Modeling in Marketing Image Research. Asia Pacific Journal of Marketing and Logistics. Vol. 26, Issue 2, Pages 315-338, 2014

3. Manel Hamouda et Rym Srarfi Tabbane. Impact of Electronic Word of Mouth Evaluation on Purchase Intention: The Mediating Role of Attitude toward the Product. International Journal of Online Marketing. Vol. 3, Issue 2, Pages 20-37, 2013

1. Yamen Koubaa, Rym Srarfi Tabbane et Manel Hamouda. A multiple Criteria Senior Segmentation : Case of the French market. Administrative Science Association of Canada 2014 Conference Muskoka, Ontario, Canada. Pages 00, 2014

2. Manel Hamouda et Rym Srarfi Tabbane. Gender Mediating Role in Electronic WOM Relationship and Purchase Intention: Proposal of a Conceptual Model. International Marketing Trends Conference 2014, Venice, Italy.. Pages 00, 2014

3. Rym Srarfi Tabbane et Mohsen Debabi. Effects of eWOM on Consumer Behavior: a Stimulus-Organism-Response Model Proposition. Direct / Interactive Marketing Research Summit, Marketing EDGE, Chicago, USA. Pages 00, 2013

4. Rym Srarfi Tabbane et Manel Hamouda. Exposure to eWOM and Consumer Behavior: Does Gender Matter?. 15th Annual International Conference on Globalizing Businesses for the Next Century: Visualizing and Developing Contemporary Approach to Harness Future Opportunities, GBATA 2013, Helsinki, Finland. Pages 00, 2013

5. Rym Srarfi Tabbane et Manel Hamouda. Impact of eWOM on the Tunisian Consumer’s Attitude towards the Product. Advances in Business-Related Scientific Research Conference, Venice, Italy. Pages 00, 2013

6. Rym Srarfi Tabbane et Manel Hamouda. Impact of Electronic Word-of-Mouth on Purchase Intention: Tunisian Consumer’s Case. 2nd International Symposium ISKO-Maghreb, Hammamet, Tunisie. Pages 00, 2012